A treatment, not a trait
No genetic modification and no new variety to learn. The same notified variety, treated before it leaves our plant.
Bhatia Advance Agro Products · Udham Singh Nagar
Fifty-seven seasons of seed production in the plains below the Kumaon hills — paddy, wheat, mustard, urad and green fodder, multiplied on 800 acres the family farms, cleaned on our own 19 TPH line, and tagged lot by lot.
Field crop portfolio
Paddy and urad through the kharif, wheat and mustard through the rabi — the full Terai calendar covered by one supplier, with seed classes traceable from the production block to the blue tag on the bag.
Short and medium-duration non-basmati for the irrigated Terai belt, plus export-grade basmati for the Pilibhit–Rampur trade. Nursery raised from May; the short-duration types free the field early enough for a timely wheat sowing.
| Variety | Duration | Yield potential | Position |
|---|---|---|---|
| PR-126 | 123–125 d | 75–80 q/ha | Short duration, low input, frees field early |
| PR-121 | 140 d | 80–85 q/ha | Main-season workhorse |
| PR-113 | 143 d | 80–84 q/ha | Bold grain, good milling recovery |
| HKR-47 | 140 d | 68–72 q/ha | Trial benchmark check |
| Pusa Basmati 1509 | 115–120 d | 45–50 q/ha | Early basmati, low water |
| Pusa Basmati 1121 | 140–145 d | 40–45 q/ha | Extra-long grain, export |
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Yield figures are genetic potential under the recommended package of practices. Actual performance varies with location, sowing date, water and nutrition.
The North Western Plains Zone line-up, weighted toward the newer rust-resistant releases. Sowing advice is printed on the bag: timely-sown irrigated from the first week of November, with the early-sowing types moved a fortnight ahead.
| Variety | Duration | Yield potential | Position |
|---|---|---|---|
| DBW-303 | 156 d | 75–81 q/ha | Early sown, high fertility, stiff straw |
| DBW-327 | 150 d | 79–87 q/ha | Top-end NWPZ yield |
| DBW-187 | 148 d | 65–75 q/ha | Yellow-rust resistant, early sowing |
| PBW-826 | 148 d | 68–75 q/ha | Timely sown, irrigated |
| HD-2967 | 150 d | 60–66 q/ha | Wide adaptation, farmer favourite |
| DBW-371 | 150 d | 80+ q/ha | Trial benchmark check |
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Yield figures are genetic potential under the recommended package of practices. Actual performance varies with location, sowing date, water and nutrition.
Bold-seeded, high-oil Indian mustard for the October window, including short-duration types that fit behind a late-cleared paddy field. Oil content across the line-up runs 38–42%.
| Variety | Duration | Yield potential | Position |
|---|---|---|---|
| Giriraj | 145 d | 25–28 q/ha | Bold seed, high oil, irrigated |
| RH-749 | 140 d | 24–26 q/ha | High yield, timely sown |
| RH-725 | 140 d | 22–25 q/ha | Bold seed, white-rust tolerant |
| Pusa Mustard 31 | 138 d | 22–24 q/ha | Low erucic acid, canola-quality oil |
| Pusa Bold | 130 d | 18–20 q/ha | Established, bold-seeded |
| NRCHB-101 | 110 d | 16–18 q/ha | Short duration, fits late sowing |
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Yield figures are genetic potential under the recommended package of practices. Actual performance varies with location, sowing date, water and nutrition.
Black gram that clears the field in under ninety days — the pulse that keeps nitrogen in a paddy–wheat rotation. Synchronous-maturing types selected for machine harvest and for yellow mosaic tolerance.
| Variety | Duration | Yield potential | Position |
|---|---|---|---|
| IPU 94-1 (Uttara) | 75–80 d | 12–13 q/ha | Synchronous maturity, YMV tolerant |
| Pant U-31 | 75–80 d | 10–12 q/ha | Terai-bred, wide adaptation |
| Shekhar-3 | 85 d | 11–12 q/ha | Bold grain, kharif |
| Azad Urad-3 | 80 d | 11–12 q/ha | Tolerant to yellow mosaic |
| Mash-114 | 85 d | 10–11 q/ha | Summer sowing |
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Yield figures are genetic potential under the recommended package of practices. Actual performance varies with location, sowing date, water and nutrition.
Green fodder
A dairy farmer's problem is never one crop — it is the gap between them. Our fodder range is put together so the cuts overlap: berseem carries the winter, SSG and maize carry the monsoon, and the perennial grasses fill everything in between.
| Fodder crop | Type | Seed / planting rate | Cuts | Green fodder |
|---|---|---|---|---|
| Berseem | Rabi legume, multi-cut | 25–30 kg/ha | 5–6 | 800–1000 q/ha |
| African Tall maize | Single-cut cereal | 40–50 kg/ha | 1 | 450–550 q/ha |
| SSG | Kharif, multi-cut hybrid | 40 kg/ha | 3–4 | 700–900 q/ha |
| Hybrid Napier | Perennial, root slips | ~20,000 slips/ha | 6–8 / year | 1500–2000 q/ha/yr |
| Makhan grass | Perennial grass, soft leaf | 6–8 kg/ha | 5–7 / year | 900–1200 q/ha/yr |
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Napier is supplied as rooted slips, not seed. SSG and young sorghum regrowth carry HCN — do not graze or cut below about 60 cm, or within a week of drought-breaking rain. Yields are for irrigated Terai conditions under the recommended package of practices.
YieldMax is a seed treatment, not a gene. The seed is the variety you already trust; what changes is what goes on it. Developed through United States research and applied on our own treater at Kichha, YieldMax-treated lots have held a 15–20% yield advantage over the same variety untreated, across locations and seasons.
No genetic modification and no new variety to learn. The same notified variety, treated before it leaves our plant.
Dosed on the slurry treater lot by lot, the rate recorded against the lot number — not mixed by hand at the field bund.
The advantage is measured at the farmer's existing input level. No extra irrigation, no extra fertiliser in the recommendation.
Available as an option on paddy and wheat lots — tick "Treat with YieldMax" when you build your order below.
Advantage measured against the same variety untreated under an identical package of practices. Trial data available on request.
Shop
Pick the crop, the variety and the pack size, and send the basket across. We confirm availability, the season rate and delivery against your order — dealers and direct buyers both.
Certified paddy, 98% physical purity, treated on request.
NWPZ varieties, 85% minimum germination, 40 kg standard bag.
Bold-seeded Indian mustard, 38–42% oil, sown 10–25 October.
Short-duration black gram, YMV-tolerant types, synchronous maturity.
Berseem, maize, SSG and Makhan grass — sold by seed weight.
Rooted slips, planted February–March or July–August. Sold per thousand.
Production base
Most seed companies buy their production. Ours starts on land the family has held and cropped in the Terai since before the company had a name — deep alluvial soil, assured irrigation, and isolation distances we can hold because we farm the neighbouring block too.
Processing
Raw seed arrives from the field at 14–16% moisture and leaves as a tagged, treated, stitched bag. Every lot keeps its identity from the gate pass to the tag number.
Gate pass, lot number, moisture and trash check before the elevator.
Aspiration plus top and bottom screens — size and weight in one pass.
Length grading: broken grain and off-size out.
Specific gravity lifts immature and insect-damaged seed off the deck.
Slurry treater — this is where YieldMax goes on, dosed and recorded per lot.
Batch weigher, bag stitch, lot and tag number printed.
Certification tag applied, lot stacked by class and despatched against order.
Scroll the line sideways to follow a lot through the plant
Research & evaluation
We do not put a variety into production because a catalogue recommends it. Candidates are grown on our own trial ground against the current commercial check, screened for disease and stress, and put through a fixed stage-gate — the kasauti — before a single production block is sown to them.
Material sourced from public institutes and research partners, logged with pedigree, source and the objective it is being tested against.
First look on Terai soil — stand, vigour, duration and grain type recorded before anything is replicated.
Replicated yield trials against the current commercial check, with disease and lodging scored in the field.
Performance and stability across locations and seasons, plus screens for heat, water stress and the major diseases.
Germination, physical purity, moisture and vigour on every lot — and the treated-versus-untreated comparison behind YieldMax.
A candidate clears every stage on record, or it does not go into seed production. Nothing skips a gate.
Benchmark checks used in our trials
Direction set in 2017: climate-resilient, disease and pest resistant, low-input varieties — seed that performs on the farm a smallholder actually has.
Company
The journey started in 1969, producing seed for the Tarai Development Corporation. Everything the company knows about seed — field standards, roguing discipline, how a lot is kept clean from block to bag — was learned there, one season at a time.
The family begins producing seed in the Terai on more than 750 acres of its own land, supplying the Tarai Development Corporation at Pantnagar — the institution that put certified seed into North Indian agriculture. That contract is the school the company grew out of.
Seed produced under contract for Ganga Kaveri and Nuziveedu — decades of growing to somebody else's standard, which is where the plant discipline came from.
Mr K. K. Bhatia and Mr Kapil Bhatia establish the company's own brand. The seed the family had been growing for others starts going out under its own tag.
Mr Kapil Bhatia sets the direction the company still runs on: climate-resilient, disease and pest resistant, low-input varieties, evaluated on our own ground before they are sold.
Field crops and green fodder, 800 acres of own production, a 19 TPH processing line at Kichha, YieldMax seed treatment on the line, and a field sales network across the Terai and western Uttar Pradesh.
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Contact
Dealership enquiries, contract production, institutional supply and trial collaboration — all reach the same desk at Kichha.